Animation

Product launch

Animation

So English

So English beachwear is a UK based lifestyle beachwear brand. Designed and made in the UK in small batches, the brand focuses on quality not quantity.

I was asked to create an animation for the launch of their Ramona dress in September 2026. Drawn by hand, the purpose of the 84 frame animation was to capture the texture, movement and warmth of the dress.

Want to know more about the hand-drawn animation process? You can find the behind the scenes here.

84 frames doesn't sound like a lot, but behind the scenes, that's a lot of crayons!

84 frames doesn't sound like a lot, but behind the scenes, that's a lot of crayons!

A hand-drawn animation often means you can create a flick book!

A hand-drawn animation often means you can create a flick book!