Packaging + Campaigns

Wild Nutrition Children’s Gummies
Photography © Jenni Helin

A packaging redesign for Wild Nutrition's Children's Vitamin D Gummies, extended across two new SKUs - Biotic and Ashwagandha. The challenge was building a design system expressive enough for its young audience while remaining premium for the parent.

OLD Vitamin D Packaging

NEW Vitamin D Packaging

Each product has its own colour palette while shared structure and typography hold the range together. A blocky print approach complements Wild Nutrition's angular identity without competing with it. The aim was to make it bold enough for shelf, but considered enough for the brand.

Ashwagandha Gummies Social Post

Harrods Instore Video