Packaging + Campaigns
Wild Nutrition Children’s Gummies
Photography © Jenni Helin
Wild Nutrition is a premium supplement brand with a growing product range. Leading the redesign of the Children’s Vitamin D Gummies packaging alongside designs for the new Biotic and Ashwagandha Gummies. The challenge was to create a clear, scalable print that could grow with the range while maintaining a premium, considered brand presence.
OLD Vitamin D Packaging
NEW Vitamin D Packaging
Gummies often carry a reputation for being overly sugary and artificial. Research during the campaign development revealed that competitor imagery rarely featured real fruit, instead positioning gummies as colourful confectionery.
Wild Nutrition’s key differentiator is that its gummies are made with 96% real fruit, which became the focus of the art direction. The photography centred on real fruit, using colours drawn from the packaging, textured linen and crisp lighting to create a subtle retro feel. Hand-drawn lines and icons added a playful, childlike quality to the campaign.
Ashwagandha Gummies Social Post
Campaign Launch Email
Harrods Instore Video
Part of the Illustrator board behind the packaging design.
Vitamin D Gummies
Biotic Gummies
Ashwagandha Gummies