Campaign Illustration

For Wild Nutrition’s 2026 launch into Liberty, an animated illustration was created to mark the campaign. Developed on-site outside Liberty over the course of eight hours, the illustration was built page by page, spanning ten A4/5 spreads.

Animated by hand, the piece features the branded taxi that travelled across London as part of the launch. The final artwork was delivered as a looping GIF designed for multiple applications - from email and paid social to a narrative-led Instagram launch post.

Landing page

Launch instagram post - an edited version of the original gif to create a more narrative led piece

Launch email

Full animation - 20 hand-drawn frames overlaid onto the large scale observational drawing, drawn outside Liberty

Mini lunch break half way through the drawing. It's at this point I realised just how many window panes there are at Liberty!

Piecing together the final drawing after being on location to see which parts were missing.