Brand identityDykes Who Dance is a queer-led Salsa and Bachata group based in Brighton. Founded through a love of Latin dance and a desire to address the lack of queer-inclusive dance spaces, the collective creates joyful, affirming spaces to move together.
The aim of the project was to design a playful, bold, and inclusive brand identity that could live seamlessly across social media, event listings, and email communications. Inspired by retro dance posters and the lesbian flag, the final identity is vibrant, expressive, and full of movement.
Dancing people
Characters for save the date posts and long form content
Save the date post for Instagram
The illustrator board behind the designs for Dykes who Dance.... sometimes the most interesting bit!
Instagram - Colourful save the date blocks highlight the next event.